Recovery Kit
recoverykit.co.ukCold and compression therapy equipment for patients recovering from orthopaedic surgery. Recovery Kit distributes NICE machines across the UK, working with physiotherapists, surgeons, and individuals.
Sole developer — end to end
Sept 2025 — ongoing
Next.js, PostgreSQL, Stripe, Nodemailer
Design, build, deploy, SEO, automation
Overview
Recovery Kit needed more than a website — they needed a platform that could handle the full complexity of their hire-based business model. Machines go out, come back, get serviced, go out again. Customers extend hires, change dates, need invoices. There are tasks to track, emails to send, machines to monitor.
I designed and built the entire thing from scratch — the public-facing e-commerce site, the admin dashboard behind it, and the automation that ties the two together. I continue to develop and improve the platform as the business grows.
What I built
E-commerce & checkout
- Product pages with size guides and hire flow
- Stripe integration: one-off, hire, and subscription
- Automated booking hold system (30-min expiry)
- Machine auto-assignment based on availability
Admin dashboard
- Visual booking calendar with machine rows
- 15-step automated task workflow engine
- Invoice creation, PDF generation, and emailing
- Fleet management with utilisation tracking
Analytics & reporting
- Monthly revenue charts and capacity forecasting
- Machine-level MRR and utilisation metrics
- Referral source tracking and attribution
- Wrap popularity analysis by type and size
Operations & automation
- Task auto-generation from booking lifecycle
- Email templates for each stage of hire
- Extension management (up to 3 per booking)
- Testimonial curation and public display
The website
The public-facing site — product pages, hire checkout flow, blog, and recovery guides.
The dashboard
The admin dashboard that runs the business — bookings, tasks, invoices, fleet, and analytics. All data below is fictional.
Platform timeline
How the platform evolved from first commit to where it is today.
Search performance
Live data from Google Search Console — impressions, clicks, and average position over the past 12 months.
Infrastructure cost
What it actually costs to run everything above — the website, the dashboard, the database, the deployment.
~£10.55/mo
Hosting, database, compute, storage, DNS, SSL, CDN, monitoring — everything it costs to run the platform.